For Milano Design Week 2022, UniFor presents PRINCIPLES, the collection developed in collaboration with the architecture firm OMA, in an exceptional new location: UniFor’s new Showroom in Viale Pasubio.
UniFor
Viale Pasubio 15, Milan
07-12 June
from 10:00am to 9:00pm
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In the best tradition of the brand, the path of research and product development that led to PRINCIPLES collection began in 2018, when OMA and UniFor collaborated on the design of the furniture for the common and lounge areas of the new headquarters of Axel Springer, international media company based in Berlin.
When Axel Springer, the global media and technology company decided to move from print to digital media, its new building needed to act as a symbol and a tool of this transition. The space also wanted to open up the debate on the future of workplaces. “New media has a fundamentally different reach and pace compared to daily newspapers and periodicals, but both digital and print journalism need a space for collaboration and generating ideas.” [Philippe Braun, Associate, OMA]. That is the reason why studio OMA designed a workplace that could evolve with Axel Springer's needs, encouraging people to experience the building and interact with each other. “Axel Springer’s new building acts both as a symbol and a tool.” [Katrin Betschinger, Associate, OMA].
To respond to these needs, OMA and UniFor gave life to a tailor-made, versatile, intuitive and comfortable collection, that can adapt to any imaginable working scenario.